137 Highview Ave. FOR SALE $429,000

OH Fb post - 2013-12-14th (137 Highview) - for sale

Exclusively Listed

This prime location overlooks Highview Park.  It’s just steps to a school and the TTC transit. This is a rare 4 bedroom home to suit large family. The newly renovated kitchen (2006) looks great.  There are newer windows throughout.

Includes: Fridge, Stove, built-in dishwasher, built-in microwave, washer, dryer, garden shed, elves, window coverings, alarm system. 2011 Survey.

Mike Clarke Team
Keller Williams Advantage Real Estate
1238 Queen Street East, Unit B
Toronto, ON M4L 1C3
Office: 416-465-4545

www.mikeclarke.com

Smile, it’s ‘Motivational Monday’

smile makes the differenceYou just never know who in the crowd, standing beside you in line or passing you in the street, might be raised in spirit, or even lifted from despair, by the kindness in your glance or the comfort of your smile.

But they may never forget.

Happy Monday!

Mike Clarke Team
Keller Williams Advantage Real Estate
1238 Queen Street East, Unit B
Toronto, ON M4L 1C3
Office: 416-465-4545

www.mikeclarke.com

Do you need firwood?

stacked firwoodAre you looking for wood for the fireplace?

Over the years we have had a terrific source for firewood….University Firewood.  Started up by some University of Toronto students, now owned by Donald Ross we have been very pleased with their service.  It’s a quick call and the wood is delivered to you.

Click here to go to the University Firewood website for more information

fire logo

Mike Clarke Team
Keller Williams Advantage Real Estate
1238 Queen Street East, Unit B
Toronto, ON M4L 1C3
Office: 416-465-4545

www.mikeclarke.com

Unique marketing plan sells home fast

Sue Anfang

By Connie Adair

For Realtor Sue Anfang, one small comment was all it took to spark an “over-the-top” marketing campaign for a home she had listed. It encompassed everything from a dedicated website to the type of candy in a bowl at her open house. The campaign resulted in multiple offers, with the house selling in six days for $75,000 over the asking price.

Anfang, a sales rep with the Mike Clarke Team, Keller Williams Advantage of Toronto, was chatting with the homeowners when one of them said neighbours referred to their semi-detached home as “The Mint House” because of its light green exterior colour.

From there the campaign took on a life of its own, says Anfang, who worked in the marketing and advertising departments for such corporations as Coke and IBM prior to becoming a Realtor.

She created a plan focusing on lifestyle branding and carried that branding throughout all of the marketing materials.

The Internet is a strong component of any marketing plan and ‘the mint house’  site let potential buyers get a good feel for the home and area, she says. The site offered a wealth of information about the decluttered and staged house and many professional photographs.

“People want to be sure they’re interested in a house before they make a commitment to see the property,” she says. That’s why it’s important to include lots of professional photographs of the home. “Sophisticated buyers spend hours researching homes on the Internet and the number one thing they want are lots of pictures of the home. Professional photographs help motivate agents to send your listing to their buyers, and will encourage buyers doing their own on-line research to pick up the phone and book a showing,” says Anfang, whose husband Rusty’s company, Amrchair Open House, does the photos for her marketing materials.

The website copy is also an important way to encourage action on the part of potential buyers.  “This home has a welcoming atmosphere that will make you want to stop and linger. So settle in with a cup of coffee or tea, and take a peek inside this wonderful home, then call us to book a showing,” the website says.

Valuable information for the marketing plan can be gleaned by asking simple questions, such as what do you like about the house?  What is special about the house?  What do you love about living there? What do you love about living in the area? They’re easy enough questions for a Realtor to ask a seller, but asking those questions “gets rich information and helps (you) emotionally tap into the appeal of a house,” Anfang says.

The challenge of marketing The Mint House was mainly timing. Because the homeowners purhased another house first, theirs had to be sold in the summer and during nearby road construction, which limited the amount of drive-by traffic.

To get the local market involved, neighbours and their friends and family were targeted. A neighbourhood teaser campaign was launched and Anfang delivered over 100 “mint bags”, each containing a business card, a photo of the house, mint candies and the website address. All of the marketing materials were branded with The Mint House website.

Neighbours were also invited to a wine and cheese open house.

It’s not something Anfang always does, but in this case, it was important to the sellers, she says. “Some people don’t like neighbours in their open house, but these (home-owners) wanted a buyer who would fit in with their friends” so their neighbours were welcome.

Luckily the road construction that was at first considered an obstacle, wasn’t. The main intersection was closed and traffic was rerouted on to the Mint House’s street and past the For Sale sign.

The marketing plan also included brochures, area information and 2,000 Just Listed postcards that were distributed in the neighbourhood. The Internet component included social media. Candy dishes at the open houses were filled with, what else?  Mints.

The house was listed on a Monday, flyers went out on Tuesday and open houses were held for agents, neighbours and the public. The company’s agents toured the house during the regular brokerage tour. The house sold in six days.

After the house sold, the “schools” page on the website became the “marketing plan” page.  The website, which outlines exactly what Anfang, did to sell the house, now acts as her portfolio.

When the house was for sale, the site had about 400 hits, but since it sold, the number of hits doubled. She says her clients, who are happy with the results, have told friends, who have told their friends.

Give Sue a call at….

Mike Clarke Team
Keller Williams Advantage Real Estate
1238 Queen Street East, Unit B
Toronto, ON M4L 1C3
Office: 416-465-4545

www.mikeclarke.com

It time to winterizing your outside water taps

Winterize outdoor taps reminder

Just a reminder for everyone.  It’s that time of year, ensure that all your exterior water taps are turned off and drained for the winter season!!

You can prevent water damage to your home by winterizing your outside faucets each fall. Winter temperatures can freeze the water that is trapped in the outside faucets and pipe connections. In some cases, this can damage the faucet or cause the pipe burst in the wall. Turning off the water supply to your outside faucets is the best way to prevent this problem.

Step 1: Locate Outside Faucets

Step 2: Locate Inside Shutoff Valves

Step 3: Turn Off Water

(Turn off water at inside valves by turning handle clockwise. Next, open outside water faucets. Drain excess water inside by opening drain cap with pliers, holding pail underneath to catch water. When water stops draining, close drain cap and snug slightly (Do Not Over-tighten!) with pliers. Close outside water faucets.)

Mike Clarke Team
Keller Williams Advantage Real Estate
1238 Queen Street East, Unit B
Toronto, ON M4L 1C3
Office: 416-465-4545

www.mikeclarke.com

Some Tips for Selling Your Home Quickly

sold-002There are several reasons why you may need to sell your home quickly. For example, a job change may require a speedy relocation to another city, or you may have purchased another property and don’t want to be stuck too long with two mortgages.

Here are some tips that can help get the sold sign on your front lawn sooner.

Be realistic with price. If you set the listing price higher than the current market value of your home, then you’re not going to get many, if any, viewers. You want the list price to be attractive, which means listing at the current market value.

Get things fixed. You probably don’t have time for a major renovation. So just make sure everything in your home is in good working order. Deal with any obvious maintenance issues, such as a leaking faucet or a gate hanging precariously on one hinge.

Ensure your home shows well, inside and outside. Eliminate clutter. Trim hedges. Make sure every room has adequate lighting, especially the basement. Imagine that a special guest is visiting your home, then clean up and prepare accordingly.

Be flexible with viewing times. You want as many potential buyers as possible to see your home. So don’t restrict viewing times to just Saturdays. Make sure your home is as “available” as possible for showings. This may cause you and your family some inconvenience, but the reward will be selling your property sooner.

Work with a good realtor. Find an agent who understands the area and the local market well. He or she will be able to recommend a variety of strategies that will help sell your home faster, and for a good price.

Of course, there’s no way to guarantee that you’ll sell your home within the time frame you want. But these tips will certainly increase the chances that you will.

Looking for a good realtor who knows the area well? Call us today.

Mike Clarke Team
Keller Williams Advantage Real Estate
1238 Queen Street East, Unit B
Toronto, ON M4L 1C3
Office: 416-465-4545

www.mikeclarke.com

Motivational Monday

What lies before us behind us within us“what lies behind us and
what lies ahead of us are
tiny matters compared to
what lies within us”
- Ralph Waldo Emerson

About Ralph Waldo Emerson

American poet, essayist, and philosopher Ralph Waldo Emerson was born in 1803 in Boston, Massachusetts. After studying at Harvard and teaching for a brief time, Emerson entered the ministry. He was appointed to the Old Second Church in his native city, but soon became an unwilling preacher. Unable in conscience to administer the sacrament of the Lord’s Supper after the death of his nineteen-year-old wife of tuberculosis, Emerson resigned his pastorate in 1831.

The following year, he sailed for Europe, visiting Thomas Carlyle and Samuel Taylor Coleridge. Carlyle, the Scottish-born English writer, was famous for his explosive attacks on hypocrisy and materialism, his distrust of democracy, and his highly romantic belief in the power of the individual. Emerson’s friendship with Carlyle was both lasting and significant; the insights of the British thinker helped Emerson formulate his own philosophy.

On his return to New England, Emerson became known for challenging traditional thought. In 1835, he married his second wife, Lydia Jackson, and settled in Concord, Massachusetts. Known in the local literary circle as “The Sage of Concord,” Emerson became the chief spokesman for Transcendentalism, the American philosophic and literary movement. Centered in New England during the 19th century, Transcendentalism was a reaction against scientific rationalism.

Emerson’s first book, Nature (1836), is perhaps the best expression of his Transcendentalism, the belief that everything in our world—even a drop of dew—is a microcosm of the universe. His concept of the Over-Soul—a Supreme Mind that every man and woman share—allowed Transcendentalists to disregard external authority and to rely instead on direct experience. “Trust thyself,” Emerson’s motto, became the code of Margaret Fuller, Bronson Alcott, Henry David Thoreau, and W. E. Channing. From 1842 to 1844, Emerson edited the Transcendentalist journal, The Dial.

Emerson wrote a poetic prose, ordering his essays by recurring themes and images. His poetry, on the other hand, is often called harsh and didactic. Among Emerson’s most well known works are Essays, First and Second Series (1841, 1844). The First Series includes Emerson’s famous essay, “Self-Reliance,” in which the writer instructs his listener to examine his relationship with Nature and God, and to trust his own judgment above all others.

Emerson’s other volumes include Poems (1847), Representative Men, The Conduct of Life (1860), and English Traits (1865). His best-known addresses are The American Scholar (1837) and The Divinity School Address, which he delivered before the graduates of the Harvard Divinity School, shocking Boston’s conservative clergymen with his descriptions of the divinity of man and the humanity of Jesus.

Emerson’s philosophy is characterized by its reliance on intuition as the only way to comprehend reality, and his concepts owe much to the works of Plotinus, Swedenborg, and Böhme. A believer in the “divine sufficiency of the individual,” Emerson was a steady optimist. His refusal to grant the existence of evil caused Herman Melville, Nathaniel Hawthorne, and Henry James, Sr., among others, to doubt his judgment. In spite of their skepticism, Emerson’s beliefs are of central importance in the history of American culture.

Ralph Waldo Emerson died of pneumonia in 1882.

Mike Clarke Team
Keller Williams Advantage Real Estate
1238 Queen Street East, Unit B
Toronto, ON M4L 1C3
Office: 416-465-4545

www.mikeclarke.com